The independent booksellers of Chicago would like to let you know that their businesses are all alive and well. As a matter of fact, they’ve actually gained customers since their biggest collective competitor, Borders, closed in 2011.

Moorehead also hopes the event will attract readers who usually shop at what he calls “a large Internet behemoth” that, at least for now, doesn’t generate any sales tax in Illinois. “It’s more than buying books,” he says. “You’re supporting the community. It all comes back.”

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