Sick Of Bulky Keys Meet Keysmart

 KeySmart started as a side project for CEO Michael Tunney, according to KeySmart’s sales manager—and Michael’s brother—Kevin Tunney. Sales later became too much for Michael to handle alone, so Kevin joined in to help.

 “There’s still more international markets to expand into, but the goal is to make the company just KeySmart,” Kevin said. “In general, keys won’t be around forever, whether that be in five,10, or 20 years. . . . We really want to just expand our product line and base it around the minimalist idea.”